William is a 16th generation Scottish family member. Having graduated with a Masters in Business from Oxford University in March, he has entered full entrepreneur mode working on two projects: SFXY, a scaling platform for the Chinese market taking post-Series A technology startups; and Fettl, an emerging market renewable energy financing group on a mission to help build a prosperous world powered sustainably.
As the heir of the Earl of Mansfield, William has developed an innate understanding of multi-generational family business from a young age. He has first-hand experience of the many and complex difficulties enterprising families face. William was inspired to found The Scone Project, a NxG Leadership Program, hosted in his family home, Scone Palace, as well as at other sites around the world. The program focuses on preparing inheritors and families emotionally for the responsibility that great privilege represents.