Mr. Tom Huston
COO, UN Global Sustainability Index Institute (UNGSII) Foundation
Partner, Gameplan Sports & Entertainment, 2017-Present
Founder, Everywon – Improvement Through Movement, 2014-Present
Tom is an accomplished international sports marketing executive and entrepreneur having held senior roles on some of the world’s most recognizable global sporting events in addition to launching several new ventures within the Sports & Entertainment industry over the last 25 years.
Starting in 2013, Tom’s career and intellectual focus shifted toward the intersection of Sports and Sustainability and the power of sports to positively impact lives and communities in addition to the on-going evolution of sports sponsorship and media models from being strictly brand/product focused to “brand + mission” focused.
Today in his role as COO of the UNGSII Foundation, Tom is helping accelerate global awareness and adoption of the UN Sustainable Development Goals (SDGs) that were unanimously ratified by all 193 UN member countries in 2015 for implementation by 2030. With a unique approach to analyzing corporate commitment to the SDGs, UNGSII successfully launched the first Sustainable Investment Fund that outperformed the market in 2017 together with Al Berkeley (former NASDAQ President) and are currently expanding on that success building Impact Venture Funds, leading a comprehensive global youth engagement program and assembling the world’s first Global SDG City Competition that uses mass-participation sports and music to mobilize entire communities into SDG action.
Additional Past Roles:
Venue Director, Copa America Centenario USA, 2016
COO/CCO, 34th America’s Cup San Francisco, 2010-2013
Co-Founder & COO, Champions Hockey League, 2007-2009
Co-Founder & COO, Mindspring – Thinking for Sport, 2005-2009
Finals Director & Head of Brand Implementation, UEFA Champions League, 1998-2004