FZoe is a bit of a Swiss army knife having worked in a variety of fields; brand planning, entertainment strategy, digital communications, new product development, business strategy and innovation.

She’s worked at ground-breaking creative agencies; such as Naked Communications Europe and Droga5. Best-in-class film companies, like Ridley Scott Creative Group and forward-thinking innovative consultancies; such as Undercurrent, London Strategy Unit and The Upside.

Her client list includes some of the biggest brands in the world – adidas, Google, Danone, Airbnb, Unilever, The Coca-Cola Company and PepsiCo.

Currently she can be found running her own strategy consultancy, Bodacious, with a focus on the intersections of entertainment, fandom, the creator economy and the nascent rise of the metaverse, where she’s setting innovative global strategy agendas for Electronic Arts (EA), Nike, YouTube, Zwift, Netflix, AXE Group and The National Basketball Association (NBA).

She also leads personal brand strategy for NBA star,Luka Dončić.